Historic Grand Junction Candy Maker's $20M Expansion Signals Western Colorado Economic Growth
A century-old Colorado business is doubling down on its commitment to Grand Junction, as Enstrom Candies launches a $20 million expansion project that demonstrates growing economic momentum in Western Colorado's largest city.
The beloved toffee maker's expansion reflects a broader economic transformation taking place across Colorado's Western Slope, where traditional businesses are evolving while new companies discover the region's potential for sustainable growth.
"Why would I give up a location that in a couple of years, we will have been operating here for 100 years right here in downtown?" said Doug Simons, Enstrom's president and CEO, explaining the company's decision to maintain its historic presence while expanding eastward.
Local Investment Tackles Housing Affordability
In a move that demonstrates private-public partnership at its best, Enstrom's leadership sold 22 acres of land to the city of Grand Junction for affordable housing development. The planned Salt Flats development will provide:
- 324 to 500 new housing units
- Both rental and for-sale homes
- Housing targeted for workers earning under $100,000 annually
- Infrastructure improvements funded by $5.2 million in housing grants
Economic Ripple Effects Across Colorado
The region's economic development success is attracting attention from businesses nationwide. Notable developments include:
- Morgan Mining's relocation from Tennessee, with plans to create 900 new Colorado jobs
- Goose Geer's move from California, bringing 49 new positions
- Increased retention of Colorado Mesa University graduates in local jobs
Innovation Beyond Traditional Business
Enstrom's growth isn't limited to its historic candy operations. The company launched Hybrid Confections, producing nutraceutical gummies and operating three daily shifts. This diversification represents the kind of innovation helping to transform Western Colorado's economy.
"We sold Grand Junction to the world as a great place to retire... Well, that doesn't work. We need to grow the young people," said Jamee Simons, highlighting the region's focus on attracting younger workers and families.
For Colorado families considering career moves or business opportunities, Grand Junction's transformation offers an encouraging example of how traditional Colorado values and modern economic growth can successfully coexist, creating sustainable opportunities for future generations.
This article contains AI-generated content and reflects opinion only. Readers are encouraged to verify all information independently before drawing conclusions or making decisions.
