Colorado Sports Fans Get Expanded Access to Women's Pro Basketball as ION TV Deal Grows
Colorado basketball enthusiasts and sports families will continue to enjoy free access to professional women's basketball, as the WNBA announced an extended partnership with ION Television, reaching over 128 million households across the nation, including the Colorado Springs and Denver metro areas.
The deal comes at a crucial time for Colorado sports fans, as viewership of women's basketball has surged, with WNBA Friday Night Spotlight seeing a remarkable 133% increase in viewership in 2024. Local families can tune in through various platforms, including over-the-air broadcasts, streaming services, and traditional cable providers available throughout the Centennial State.
Impact for Colorado Viewers
For Colorado residents, particularly those without expensive cable packages, the extended partnership means continued free access to professional women's basketball through ION's over-the-air broadcasts. According to FCC public records, ION's signal reaches virtually all populated areas of Colorado, ensuring broad accessibility for local viewers.
"The WNBA's partnership with Scripps has already delivered great results in expanding the league's reach and visibility," said WNBA Commissioner Cathy Engelbert. "This new multi-year agreement reflects the growing excitement surrounding the league and the rising demand for WNBA games."
Growing Interest in Women's Basketball
The timing is particularly significant for Colorado's basketball community, as the WNBA experiences unprecedented growth, including:
- Record-breaking attendance with 2,353,735 fans in 2024 - up 48% from previous year
- 23 million unique viewers watching ION's games and wrap shows
- First-ever dedicated weekly WNBA studio show
- Rising stars like Caitlin Clark and Angel Reese driving new interest
For Colorado families interested in catching WNBA action, games will be available through multiple viewing options:
- Free over-the-air broadcasts on ION
- Connected TV platforms
- Free ad-supported streaming services
- Traditional pay TV providers
The extended partnership ensures that Colorado sports enthusiasts can continue following professional women's basketball without additional subscription costs, supporting the growing interest in women's sports throughout the Rocky Mountain region.
This article contains AI-generated content and reflects opinion only. Readers are encouraged to verify all information independently before drawing conclusions or making decisions.
