Colorado Basketball Fans Get Expanded Access to WNBA Games Through ION Television Deal
Colorado sports enthusiasts and basketball families will continue to enjoy free access to professional women's basketball as the WNBA extends its partnership with ION Television, reaching over 3.2 million households across the Denver metro and Pikes Peak regions through local broadcast channels.
The extended agreement comes at a pivotal time for Colorado basketball fans, who have shown growing interest in women's professional sports, particularly following the stellar collegiate performances of players like Caitlin Clark and Angel Reese. According to FCC broadcast data, ION's signal reaches virtually every home in Colorado's Front Range, ensuring free access to professional women's basketball for local families.
Unprecedented Growth in Viewership
The partnership has already demonstrated remarkable success, with Friday Night Spotlight viewership surging by 133% in 2024. More than 23 million unique viewers nationwide tuned into ION's games and wrap shows last year, reflecting the growing appetite for women's professional basketball.
"The WNBA's partnership with Scripps has already delivered great results in expanding the league's reach and visibility," said WNBA Commissioner Cathy Engelbert. "This new multi-year agreement reflects the growing excitement surrounding the league and the rising demand for WNBA games."
Impact for Colorado Families
For Colorado families, the extended partnership means:
- Free access to professional women's basketball through over-the-air broadcasting
- Weekly Friday night doubleheaders featuring top WNBA talent
- First-ever dedicated WNBA studio show coverage
- Expanded viewing options through connected TV and streaming platforms
The league's overall momentum is evident in its record-breaking attendance, welcoming over 2.3 million fans in person last season - a remarkable 48% increase from 2023. This growth parallels increasing local interest in women's sports across Colorado's competitive youth basketball programs and collegiate teams.
Colorado viewers can continue to catch WNBA action through ION's broadcasts, which complement existing coverage on ESPN and CBS Sports, providing multiple ways for local basketball enthusiasts to follow the professional women's game.
This article contains AI-generated content and reflects opinion only. Readers are encouraged to verify all information independently before drawing conclusions or making decisions.
