Colorado Basketball Fans Get Expanded Access as WNBA Renews ION Television Deal

Colorado sports enthusiasts and basketball families will maintain convenient access to professional women's basketball as the WNBA announces an extended partnership with ION Television, available to more than 128 million households across the state through over-the-air broadcasting and streaming platforms.

The agreement comes at a crucial time for Colorado basketball fans, as viewership of women's professional basketball has surged by an impressive 133% in 2024. Local families can continue enjoying Friday night doubleheaders without requiring expensive cable subscriptions, thanks to ION's free over-the-air availability throughout the Denver metro area and Colorado Springs region.

Impact for Colorado Viewers

For Colorado residents, particularly those in communities served by local ION affiliates, the partnership ensures continued free access to professional women's basketball, including:

  • Weekly Friday night WNBA doubleheaders
  • Exclusive WNBA studio coverage and analysis
  • Access through multiple viewing options including traditional TV, streaming, and over-the-air broadcasts

Growing National Interest

"The WNBA's partnership with Scripps has already delivered great results in expanding the league's reach and visibility," said WNBA Commissioner Cathy Engelbert. "This new multi-year agreement reflects the growing excitement surrounding the league and the rising demand for WNBA games."

The league's success is evident in its record-breaking attendance, with 2,353,735 fans attending games in person - a 48% increase from 2023. This surge in popularity has particular significance for Colorado's growing basketball community and youth sports programs.

Local Viewing Options

Colorado viewers can access WNBA content through multiple platforms:

  • Traditional pay TV services
  • Connected TV devices
  • Free ad-supported streaming platforms
  • Over-the-air broadcasts throughout Colorado

For Colorado families interested in women's professional sports, the extended partnership maintains a reliable, cost-effective way to watch high-level basketball and provides positive role models for young athletes throughout the Centennial State.

This article contains AI-generated content and reflects opinion only. Readers are encouraged to verify all information independently before drawing conclusions or making decisions.

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