Wire News - The Colorado Chronicle, DENVER — Two Colorado agencies are paying local social media influencers to help spread their message, according to invoices obtained through an open records request. Invoices show a Denver-area regional government agency paid a dozen local influencers more than $15,000 this year for posts promoting agency services and campaigns, the records indicate. The spending was first reported by Denver7, which obtained the invoices via an open records request. The documents detail payments to individual influencers, though the total outlay across both agencies exceeds $15,000 for the dozen influencers listed. The use of public funds to enlist influencers reflects a broader shift in government outreach toward digital platforms, and has prompted questions from transparency advocates about accountability and the effectiveness of such campaigns. The Colorado Denver.
Sources: Denver7 (Denver TV station)
