Vail Resorts has launched a new marketing strategy called the Kingdom of Breckenridge campaign, which focuses on promoting its resorts. The campaign is part of a broader marketing plan that emphasizes resort-focused messaging.
The strategy places Breckenridge and Keystone at the forefront of the operator’s strategic shift, moving away from passes and falls. The campaign is designed to highlight the unique features of each resort and attract visitors directly to the ski areas. The campaign is reported by the Colorado Sun.
Sources: Colorado Sun (nonprofit statewide newsroom)
